A Guide to Building Successful Google AdWords Campaigns

Does working a couple hours a day at home on your computer and making thousands a month sound appealing to you? Well, there are people who are doing just that by using Google Adwords and loving it. They have more time to do the things they really enjoy in life. What they all learned is to work smarter, not harder.

What is Google Adwords? 

Whenever you conduct a search using google you will see a list of search results. These are displayed for free. In addition, you will see Sponsored Links displayed at the right of the search results and sometimes displayed at the top of the results. These are paid advertisements. The Adword advertisements are pay-per-click which means the person advertising pays google every time someone clicks on their advertisement.

People are using Google Adwords, a Pay-Per-Click program, to market their own website and products. In addition, many people are also using it even if they do not own a website. They use it to promote and market affiliate programs. The benefit to using adwords is that you can get instant traffic to your site.

These steps to starting a successful google adwords campaign.

Step 1- Gain Basic Knowledge

Before you attempt to start making money with adwords you first need to educate yourself. You need to understand how adwords and pey-per-clicks work. Google has an informative site that provides demos and guides to learn the basics of how it works on their webpage. There are also numerous ebooks on the topic. However, make sure that the authors are credible, experienced, and professional experts. These experts share a wealth of information, tips and strategies.

Step 2 Open a Google Adwords Account

After you understand how google works then you are ready to open a google adword account. Google has minimal costs to get started. Google will take you through several steps in setting up your account.

Step 3- Write a Creative Text Ad

You will need to create your ad. The purpose of the ad is to get as many people to click on it as possible. You want to stand out from the rest. Before writing your ad, study your competitor's ads. Then write several different creative text ads and test each one to see which one has the highest click through rate.

Step 4- The Keyword List

The keyword list is crucial. The right list can be the difference between success and failure so you will want to build the most efficient and focused keyword list. The more focused your keywords are the more targeted and interested the visitors who click on your ads will be resulting in more purchases. However, the more general your keyword list is the more visitors not interested in what you are selling and this can easily and quickly use up your advertising budget.

Step 5- Setting Your Budget

Google will ask you what is the maximum you would like to spend, on average per day and what is the maximum you are willing to pay each time someone clicks on your ad. Set your maximum budget at an affordable and comfortable level and never spend more than your visitor is worth.

These are the five basic steps to get you starting towards google adword success. As you practice and gain experience with adwords, you will keep improving your campaigns performance. And as you performance improves you will get more targeted visitors that will result in more sales. 

Do You Know Difference Between Article Writing and Blog Writing

Content is King

This is a statement often heard amongst web developers, particularly those obsessed with search engine optimization. When it comes to writing the content for websites, there are two ways of presenting it – blogs and articles. Before deciding whether it should be a blog or an article, one needs to understand the differences between the two forms of writing.

Writing blogs is relatively easy as it is informal in nature because the information provided is more in the nature of a conversation and grammatical orderliness is mostly absent. Once people read these informal personal blogs, they are terribly impressed because everyone feels that this type of writing calls for no professionalism and anyone can write. Blog writing has now caught on like wildfire and it has today acquired an ubiquitous web presence.

Differences between Blog Posts and Articles

Articles are generally approximately 1500 words and contain explanations, analysis and/or visuals (screen captures, illustrations, etc.) Articles are evaluated on the value of the content to the community as well as on accuracy.

Blogs are tips, general information, or otherwise brief information regarding the use and implementation of Symantec products. Blogs are generally between 100 and 500 words and are submitted to the site via the blogs area in the Symantec Connect community. Tips must relate to Symantec products. Blogs entries must be of interest to the Symantec Connect community.

Which Format is Best?

In general, articles will enable a writer to clearly communicate information without becoming mired in the sloppy structure or potentially limiting topicality of a blog. Articles also have a longer shelf-life. Blog posts are rarely referenced beyond their initial publication date. A writer who wishes to create a lasting impression should focus on crafting a well-researched article. However, blog posts can occasionally be the better choice, especially if a writer is attempting to engage in a debate on a contemporary topic. A blog post allows the writer to quickly comment on a topic without spending undue amounts of effort on crafting a more formal piece. In some rare instances, a particularly witty blog post can outlast even the most rigorously researched article. Ultimately, writers will benefit from experimenting with both formats.

Conclusion

Blog posts and articles are different marketing tools. Blog posts are more informal than the highly researched articles but both can have significant and equal use in your online marketing plans. The question is what is right for your business and how much can you handle.