Using
filters, you can ________.
Answer:
Which of the following are examples of Sources?
Answer:
Which
of the following should you NOT collect with the Google Analytics ecommerce
JavaScript?
Answer:
The demographics and interest category information in Google Analytics
comes from
Answer:
Which of the
following reports allows you to identify the terms visitors use to conduct
searches within your site?
A) Affinity Categories
B) Search
Engine Optimization report
C) Site Search report
D) Keyword
report
Answer: c
If
a paid keyword has an Assisted/Last Click or Direct Conversions value of .5,
which of the following is true?
A) The keyword played an assist role in exactly one conversion
B) The keyword played an assist role less often that it played a last
click role
C) The keyword played an assist role in exactly five conversions
D) none of these answers
Answer: B
Which
of the following would you use to send data from a website to Google Analytics?
A) none of these would be appropriate
B) JavaScript
tracking code
C) Campaign
Tracking parameter
D) Google Analytics mobile SDK
Answer: A
Which of the following are possible uses of views within a single Google
Analytics account?
A) to
track domains that belong to another account
B) to look more closely at traffic to a specific part of a site (a page or
selection of pages)
C) to limit a users access to a subset of data
D) to look more closely at traffic to a specific subdomain
Answer: B,C,D
Which
of the following questions can be answered using the goal flow report?
A) Do visitors usually start my
conversions process from the first step or somewhere in the middle?
B) Is there a place in my funnel where traffic loops back to the
beginning of the conversion process to start over?
C) Are there a lot of unexpected exits from a step in the middle of my
conversion funnel?
D) Are there any steps in my conversion process that do not perform well
on mobile devices compared to desktop devices?
Answer: ALL
You want to know whether button X is clicked more often than button Y.
Which of the following would be most useful?
A) Intelligence
B) Events
C)Annotations
D) Real-Time
Answer: B
Which of the following are possible uses of filters?
A) include only traffic coming
from a particular campaign
B) exclude visits from a particular IP
address
C) replace complicated page URLs with
readable text strings
D) report on only a subdomain or
directory
Answer: A,
B, C and D
Which of
the following would you use to show two date ranges on the same graph?
A) plot rows
B) pivot table
C) date comparison
D) secondary dimension
E) motion chart
Answer: C
Google
Analytics can recognize returning users
A) on websites only
B) on
websites, Android mobile apps
C) Google
Analytics cannot recognize returning users on any device.
D) on
websites, iOS mobile apps, Android mobile apps
Answer: D
Which of
the following AdWords reports would you use to investigate when you should
modify your bidding during certain hours of the day to optimize conversions?
A) AdWords Keywords
B) Placements
C) Day Parts
D) Campaigns
E) Destination URLs
Answer: C
You want a
second view of your data where you only see traffic to a specific subdirectory.
What is the best way to set this up?
A) Create a new view and apply an advanced
lifter that deletes page data outside the subdirectory
B) Create a duplicate view and add a Filter: select “Include
only traffic to a subdirectory” from the Fifter Type drop down, and specify the
subdirectory
C) Create a new web property and add the new tracking
code to the pages on the subdirectory
D) Create a second Google Analytics account, and
apply the new tracking code to the pages in the subdirectory
Answer: B
Which of the
following metrics would be most useful in measuring how many conversions were
initiated by Paid Search?
A) Assisted Conversion Value
B) Conversion
Rate
C) First
Interaction (Click) Conversions
D) none
of these metrics
Answer: C
Which of the
following are advantages of implementing Google Tag Manager?
A)
You can add Google Analytics tags to your site without editing site code
B) All
of these answers are correct.
C) You can change configuration values in your
mobile app without rebuilding a new binary
D) You
can add AdWords tags to your site without editing site code
. E) You can add
non-Google tags to your site without editing site code
Answer: B
You want to see
conversion rates for Windows visits coming from London. Which of the following
dimensions would you need to select?
A) Operating System, and City as a secondary
dimension
B) Goal Conversion Rate, and City as a secondary
dimension
C) City, and Goal Conversion Rate as a secondary
dimension
D) any one of these options
Answer: A
It’s important
to have a clear measurement strategy to guide your implementation strategy and
your data analysis. Which of the following business objectives would be most
relevant for content publishers?
A) encourage engagement and frequent visitation
B) collecting
user information for sales teams to connect with potential leads
C) selling
products or services
D) all
these options are equally relevant as business objectives for content
publishers
Answer: A
Your company has
a website and a mobile app, and you want to track each separately in Google
Analytics. How should you structure your account(s)?
A) one account, one property, one view because
you cannot use Google Analytics to track a mobile app
B) one account, two properties
C) one account, one property, no views
D) one account, one property, two views
Answer: B
Your ecommerce site sells colorful
wrist watches that visitors can customize using a tool online. Which of the
following represent a micro conversion for your site?
A) an online sale
B) All
of these are micro conversions for this site.
C) a
view of the home page
D) an
offline sale
E) use of the “customize your watch” tool
Answer: E
Your business objective is to
maximize the number of sales through your website. Which of the following
metrics would most directly help you measure performance against this
objective?
A) Page Value
B) Ecommerce Conversion Rate
C) Pages/Visit
D) Visits
E) Bounce Rate
Answer: B
You want to be notified whenever
weekly revenue for your “spring sale” campaign increases or decreases by 10%.
Which of the following would be most useful?
A) Intelligence
B) secondary dimensions
C) Real-Time
D) Annotations
Answer: A
Which are the four main parts of the Google
Analytics platform?
A) Collection, Processing, Continuation, and Reporting
B) Collection, Configuration,
Processing, and Reporting
C) Configuration, Collection, Progressing, and Reporting
D) Configuration, Processing,
Reporting, and Recollection
Answer: B
You can combine a metric X with a
dimension Y in Google Analytics
A.) as long as sampling is not required
B.) if X and Y are in the same channel grouping
C.) if X and Y have been precalculated together in an
aggregatetable
D.) if X and Y have the same campaign
E.)
if X and Y have the same
scope
Answer: D
When do the Google Analytics Terms of
Service permit sending personally identifying information (PII) to Google?
A) when encrypted
B) never
C) in custom campaigns only
Answer: B
Which of
the following technologies on your site influence how you implement Analytics?
A)
query string parameters
B)
responsive web design
C)
server redirects
D)
All of these answers are correct.
E)
Flash and AJAX events
Answer: D
Which of the following could be measured by
defining a goal in Google Analytics?
A.
the percentage of visits that result
in a site registration
B.
the percentage of visits during
which visitors spent at least two minutes on the site
C.
the
percentage of visits that contain only one page view
D. All of these could be measured by defining a goal in Google
Analytics conversion rate
Answer: D
Which
of the following Channels is part of the Default Channel Grouping?
A)
Direct
B)
Organic
C)
Social
D)
Display
E)
All of these are part of the Default
Channel Grouping.
Answer: E
Which of
the following is not a default Medium in Google Analytics?
A) Flash and
AJAX events
B) server redirects
C) responsive web design
D) query string parameters
Answer: A,
B, C, D
You publish articles by many
different authors on your site. You want to create a report that shows the
total number of pageviews for each author. Which of the following features will
allow you to add author information to Google Analytics?
A)
Analytics
Intelligence
B) Dimension Widening
C) Custom Reports
D) Segments
E) Annotations
Answer: B
Which campaign tracking
variables are required in order to ensure accurate data shows for your
campaigns in the “All Traffic” report?
A)
utm term
B) utm_campaign
C) utm_source
D) utm_medium
E) utm_content
Answer: B, C, D
Setting up goals allows you to see ________ .
A) ecommerce revenue
B) a list of transactions
C) bounce rate
D) conversion paths
E) conversion rates
Answer: B, D and
E
Which of the following is a session level
interaction?
- social interaction
- All of these answers are correct.
- event
- ecommerce transaction
- pageview
Which of the following techniques would you use to
exclude rows with fewer than 10 visits from a report table?
A)
pivot table
B) table fifter
C) secondary dimension
D) table sort
E) primary dimension
Answer: B
Which of the following would be most useful in
measuring how many days passed between the first visit to a site and the
eventual conversion?
A)
Path Length
B) Time Lag
C) Conversion Value
D) Top Conversion Paths
E) Assisted/Last Interaction Conversions
Answer: B
A visitor comes to your site but stops looking at
pages and generating events. Which of the following will occur by default?
A) The visitor’s session expires
once the visitor has exited your site
B) The visitor’s session expires after 5
minutes of inactivity
C) The visitor’s session expires after
30 minutes of inactivity
D) Google Analytics does not keep track
of sessions by default
Answer: C
Which of the following would help you to determine the
conversion value of a paid keyword?
a. CTR
b. none of these answers
c. Real-Time
d.
Multi-Channel
Funnels
e. CPM
Which of the following would be valid segments to
consider using to analyze traffic patterns in your data?
traffic by time of day
traffic by device
traffic by marketing channel
traffic by geography
All of these
What is the hierarchy of the Google Analytics data
model?
a. Interactions >Users> Sessions
b. Sessions >Users> Interactions
c. Sessions >Visitors> Interactions
d.
Users>
Sessions > Interactions
What is the first step of analytics planning?
A)
Implement
Google Analytics
B) Document your technical infrastructure
C) Create your implementation plan
D) Define your overall measurement plan and business
objectives
Answer: D
Which of the following would you use to send data from
a web connected point-of-sale system to Google Analytics?
- javaScript tracking code
- Campaign Tracking parameter
- Google Analytics mobile SDK
- Measurement
protocol
- Any of these would be appropriate
Which of the following metrics shows
the number of times your ads were displayed?
a. CTR
b. Clicks
c. Page views
d.
Impressions
e. Visits
Which of the following would prevent
URL destination goal conversions from being recorded?
A)
There was a
misspelling in the URL of the goal definition
B) No URL destination goals have been defined
C) The match type in the goal definition is incorrect
D) The tracking code is missing from the conversion
page
Answer: A, B, D
Which of the following would you use
to set up a custom alert?
a.
Intelligence
b. Real-Time
c. Content
d. Conversions
Which of the following would be most
useful for optimizing landing pages?
a. Unique Visits
b. Visits
c. Pageviews
d.
Bounce
Rate
e. Unique Pageview
Which of the following are measures of
traffic volume?
A)
Margin
B) Avg Time on Site
C) Visits
D) Bounce Rate
Answer: C
In which of the following
circumstances would you want to increase the default session timeout length in
Google Analytics?
a) The games on your site are highly interactive.
b) A typical session on your site involves filling out at least 3 forms.
c) The default session timeout length is set dynamically by Google Analytics
and you cannot change it.
d) The average length of videos on your site is 35 minutes.
e) The average article on your site takes 4 minutes to read.
Answer:
d) The average length of videos on your site is 35 minutes.
Which of the following would most
quickly allow you to determine whether the Google Analytics code snippet is
working on a specific website page?
a.
Real-Time
b. Analytics Intelligence
c. Annotations
d. secondary dimensions
True or False: When you share a link
to a custom report, you share the data in the report.
A)
True. Sharing a link to a custom report shares
the data in the report
B) False. Sharing link to a custom report only shares a template for the
report
Answer: B
Which of the following is a valid
tagged custom campaign?
a. www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks
b.
All
of these are valid.
c. www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
d. www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
Which of the following metrics would
most strongly suggest a poorly performing landing page?
- % New visits > 90%
- Bounce rate > 90%
- Bounce Rate < 90%
- Session duration > 5 Minutes
- None of these answers
The Correct
Answer is:
Bounce
Rate < 90%
Which of the following attribution models would be
useful for evaluating ads and campaigns that are designed to create initial
awareness about a brand?
a. Linear model
b. Last Non-Direct Click model
c.
First
Interaction model
d. Last Interaction model
Specifying a goal value allows Google Analytics to
calculate ______ .
A) Revenue per Click
B) Ecommerce Revenue
C) Average Order Value
D) Bounce Rate
E) Goal Revenue
Answer: A
Which of the following are dimensions?
a. %New Sessions
b.
Region
c. Bounce rate
d. Conversion Rate
True or False: The order in which filters appear in
your view settings matters.
A)
True Filters
are executed in the order in which they appear
B) False Filters are not necessarily executed in the
order in which they appear
Answer: A
You want to see the percentage of sessions in which a specific button was
clicked. Which of the following would be most useful?
A) set
up Real-Time reporting
B) set up a custom report
C) set up an event goal
D) set up a dashboard
Answer: C
What is the purpose of the URL builder?
a. to generate a URL
with tracking parameters
b. using the URL builder is required in order to track AdWords
visits
c. to optimize landing pages
d. to generate the URL tracking parameters that need to be
appended to an organic search result
You want to
evaluate the landing pages you are using for AdWords ads. Which of the
following dimensions would be most useful?
A)
Keyword
B) Ad Group
C) Placements
D) Destination URL
E) Campaign
Answer: D
Which of
the following reporting dimensions would be useful to reference if you were
rebuilding a website to improve accessibility?
None of these dimensions
All of these dimensions
Screen colours
Language
Browsers
Which of the following Behavior metrics shows the
number of sessions that included a view of a page?
a.
Unique
Pageviews
b. Pageviews
c. Unique Visits
d. Visits
e. Bounce rate
Your Multi-Channel Funnel reports
have no data. What is the most likely reason?
You
haven’t implemented Goals or Ecommerce
You haven’t set up Goal Funnels
You are not using Content Experiments
You are not using Google Tag Manager
Person A and person B each visit your commerce
site once. During her visit, person A buys one of your products. Then, before
leaving the site, she makes another purchase. Person B buys nothing. What is
your ecommerce conversion rate for these two visits?
A)
100%
B) 50%
C) 0%
D) 33%
E) 200%
Answer: A
Which two metrics below would be the best KPIs for
measuring the performance of an ecommerce business?
a. bounce rate and average session duration
b. pageviews and revenue
c.
revenue
and average order value
d. pageviews and bounce rate
You need to immediately find out whether people
are viewing the new content that you just added today. Which of the following
would be most useful?
A)
Annotations
B) secondary dimensions
C) Real-Time
Answer: C
Which of the following is not a standard campaign
parameter?
A)
utm_source
B) utm_campaign
C) utm_content
D) utm_adgroup
Answer: D
Why is it important that you maintain one unfiltered
view when using filters with your Analytics account?
A) An unfiltered view ensures that the original
data can always be accessed
B) You will need to configure your goals in the
unfiltered view
C) Without one unfiltered view, you will not be able
to use a filter for multiple views
D) There is no reason to maintain an unfiltered view
Answer: A
Digital analytics is
Which of the following types of data can be
collected and reported in the Site Speed reports?
A macro conversion
a. is a large revenue sale that is directly attributable to a
display campaign
b. occurs when over 50% of visitors buy an item
c. always occurs prior to a micro conversion
d.
occurs
when someone completes an action that’s important to your business
e. is your highest converting campaign
