Q.1) The keyword insertion code in an ad's headline reads: "Buy {KeyWord:Books}." The related ad appeared when a user searched "flower books" and the query expanded to a broad-matched keyword in the account, "gardening books." In this example, how would the ad's headline be displayed?<
B) Buy Gardening Books
C) Buy flower books
D) Buy Books
Answer: B
Q.2)
A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is
taken to a page that does not contain sneakers, but rather discount sunglasses.
The user also encounters pop-ups while trying to navigate the site. What should
the advertiser do to improve the user's experience?
sneakers.
B) Provide original content that cannot be found on another site.
C) Link to the webpage that is relevant to the ad and remove the
pop-ups.
D) Ensure that the pop-ups relate to the user’s search.
Answer: C
Q.3)
Dynamic search ads would be most helpful for...
fresh new entrees every few months.
B) Websites with hundreds or thousands of products, services, or
listings that frequently change.
C) Campaigns that need to reduce exposure on competitive keywords.
D) Moving an ad’s position dynamically in whatever direction a user’s
eyes are looking.
Answer: B
Q.4)
In a Reach and Frequency report, "Reach" is defined as the:
B) demographic populations to which an ad is served.
C) distance between a user exposed to an ad and the business location of the advertiser.
D) number of unique users exposed to an ad.
Answer: D
Q.5)
Information an advertiser would find in the Change History tool would be:
B) timestamps for when ads were approved or disapproved.
C) changes made by the Ad Automator feature.
D) adjustments made to the daily budget.
Answer: D
Q.6)
You are tracking conversions in a budget-constrained campaign. If you raise CPC
bids within the budget constraint, which result is most likely?
B) Receive more conversions while paying more on average per conversion.
C) Receive more conversions while paying less on average per conversion.
D) Receive fewer conversions while paying less on average per conversion.
Answer: A
Q.7)
Each of the following are benefits you'd expect from Product Listing Ads
except...
B) More traffic and leads
C) Better qualified leads
D) Ease of targeting without needing keywords
Answer: A
Q.8)
An ad group contains the phrase-matched keyword "underwater camera."
Which search query may trigger an ad in this ad group to display?
B) water-proof camera
C) camera for use underwater
D) affordable underwater digital camera
Answer: A
Q.9)
In order to differentiate ads from the ads of competitors, advertisers creating
text ads should:
B) use exclamation points and capital letters.
C) mention competitor offers and prices.
D) use special characters, such as asterisks or hashes.
Answer: A
Q.10)
An advertiser who is selling computer monitors is writing new ad text for an
existing ad group. Which line of ad text is written according to Google AdWords
advertising policies?
B) **Free** shipping on LCDs
C) BUY affordable LCDs
D) 20-70% off LCD monitors
Answer: D
Q.11)
If an advertiser has the same keyword in two different ad groups, the one to
win a given auction will be the keyword with the:
B) best Quality Score.
C) highest maximum cost-per-click (CPC) bid.
D) most historical data in the account.
Answer: B
Q.12)
Local Google+ pages created on Google My Business can be:
Q.13)
It is important to identify specific goals for an AdWords campaign, so that the
advertiser can then:
B) manually increase clickthrough rate (CTR) to improve performance.
C) bid separately for each ad variation based on its performance.
D) make strategic changes to the account to improve performance.
Answer: D
Q.14)
Which allows advertisers to automate AdWords reporting and campaign management?
A) use of Structured Query Language (SQL) server reporting servicesB) Execution of multiple reporting tasks from multiple computers
C) use of an AdWords Application Programming Interface (API) web
service
D) Execution of repetitive Data Mining Extensions (DMX) queries
Answer: C
Q.15)
If the query "Seattle plumbers" is entered into Google, Google will
use the location term that is part of the query to show ads:
B) targeted to Seattle, regardless of the user’s location as long as they are in the LIS.
C) targeted to areas surrounding the city of Seattle.
D) to that user based on IP (Internet Protocol) address.
Answer: B
Q.16)
Exact Match Impression Share metrics:
B) summarize impression share statistics for all keywords currently set to exact match.
C) are only available at the account level.
D) are available for both Search and Display Network campaigns.
Answer: B
Q.17)
How does Conversion Optimizer determine the optimal cost-per-click (CPC) bid?
B) The CPA bid is the highest the system will allow the CPC bid to
reach.
C) The CPC bid is one-tenth of the CPA bid by default.
D) The CPA bid is multiplied by the predicted conversion rate.
Answer: D
Q.18)
At which level of an AdWords account can an advertiser make changes to network
and location targeting settings?
B) Campaign
C) Keyword
D) Account
Answer: B
Q.19)
An advertiser selling anti-bacterial toothbrushes wants to invest in their brand
with a set marketing budget. They want another campaign that maximizes profit
as long as ROI is positive. Which account structure achieves both goals?
B) Allocate the set marketing budget across dedicated branding campaigns. Create a separate campaign that can extend its daily budget after profitability is achieved.
C) Automate everything in a single campaign with the Branding and ROI optimizer.
D) Run everything in a single campaign, allocating the set marketing budget to it.
Answer: B
Q.20)
An advertiser attempts to enable Conversion Optimizer but the feature is not
available in the account. Which is the most likely reason?
B) The advertiser’s daily budget is not set to the recommended amount.
C) The advertiser’s campaign targets the Google Display Network only.
D) The advertiser advertises a service rather than a product.
Answer: A
Q.21)
An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am
on weeknights. The normal bid is USD$0.40 and the bid multiplier is 75%. How
much is the advertiser bidding between 9pm-12am on weeknights?
B) USD $0.03
C) USD $0.30
D) USD $0.33
Answer: C
Q.22)
In an AdWords account managed by multiple users, one user noticed a surprising
jump in impressions. Where should this user look for details on what might have
created the impression increase?
B) Campaign Settings
C) Billing Summary
D) Keyword Planner
Answer: A
Q.23)
If multiple individuals are making changes to the same AdWords account, when
they open that account in AdWords Editor, they should:
B) disapprove any new proposals that appear.
C) click “get recent changes’ in the tool bar.
D) contact all other account managers.
Answer: C
Q.24)
Advertisers can provide physical address information about their businesses
through Google My Business accounts. Ads that include this type of information
are eligible to show on:
A) any networks selected in the campaign’s settings.
B) Google search only.
C) mobile devices with GPS enabled only.
D) Google Maps only.
Answer: A
B) Google search only.
C) mobile devices with GPS enabled only.
D) Google Maps only.
Answer: A
Q.25)
An advertiser has several keywords set to broad match and would like to see the
actual search queries that triggered his ads. This information can be found in
the:
B) Opportunities tab.
C) Details” drop-down menu on the Keywords tab.
D) Ads tab of a specific ad group.
Answer: C
Q.26)
Linking your Google+ Page to your AdWords account...
B) Cannot be done if you have a Google Merchant account.
C) Enables you to show more endorsements for your business from your customers and supporters.
D) Enables users to login to your website through your Search advertisements.
Answer: C
Q.27)
What is a benefit of using the AdWords Application Programming Interface (API)?
B) Programmers benefit from third-party coding support.
C) Advertisers can log into the AdWords account to upload changes.
D) Programming skills are not necessary.
Answer: A
Q.28)
An advertiser who works for a large company wants to make frequent, specific
changes to bids based on criteria for more than 100,000 keywords. Which would
be the most efficient tool for that advertiser to use?
B) Automatic cost-per-click (CPC) bidding
C) AdWords Editor
D) AdWords Application Programming Interface (API)
Answer: C
Q.29)
In an AdWords account, which statistic is viewable for each ad group?
B) Average cost-per-click (CPC)
C) Performance by Internet Protocol address
D) Percent of impressions blocked by negative keywords
Answer: B
Q.30)
Often, the "last click" before a conversion gets all the credit. But
there are often assist clicks and assist impressions that help guide your
customers to conversion. Which built-in AdWords report can show you this
performance data?
B) Search Funnels
C) Campaign Settings
D) Billing Preferences
Answer: B
Q.31) Which best describes the relationship
between maximum cost-per-click (CPC) bids and Ad Rank?
B) CPC bid is one factor that affects Ad Rank.
C) CPC bid only affects Ad Rank on the Search Network.
D) An increased CPC bid leads directly to a small increase in Ad Rank.
Answer: B
Q.32)
One factor the AdWords system uses to calculate an ad's actual cost-per-click
(CPC) is the:
B) location targeting of the ad showing one position lower on the page.
C) actual cost-per-click (CPC) of the ad showing one position lower on the page.
D) Ad Rank of the ad showing one position lower on the page.
Answer: D
Q.33)
An advertiser who sells designer dresses is selecting a landing page to pair
with new ads for spring dresses. A good landing page for the spring dress
collection ads would display:
B) several colors of spring dresses.
C) a catalog of all dresses available on the website.
D) a page of the top-selling dresses for all seasons.
Answer: B
Q.34)
Where on an e-commerce website should an advertiser install the AdWords
conversion tracking code?
B) Website homepage
C) Shopping cart header
D) Confirmation page after a purchase
Answer: D
Q.35)
Assuming default cookie expiration timing, a conversion (1-per-click) is recorded
when:
B) multiple conversions result from a single AdWords ad click .
C) a single conversion is made within 30 days following an AdWords ad click .
D) a user clicks on an AdWords ad.
Answer: C
Q.36)
Advertisers who check web server logs may find their ads received multiple
clicks from a single Internet Protocol (IP) address. This could be a result of:
A) incorrect IP address information filtered from Google
Analytics.
B) Internet Service Providers (ISPs) who assign the same IP address to multiple users.
C) duplicate keywords added to multiple ad groups in one campaign.
D) query parsing being used to show geo-targeted ads to users in a different city.
B) Internet Service Providers (ISPs) who assign the same IP address to multiple users.
C) duplicate keywords added to multiple ad groups in one campaign.
D) query parsing being used to show geo-targeted ads to users in a different city.
Q.37)
Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:
B) conversions based on their conversion goals.
C) impressions for their daily budget.
D) impressions in their preferred position range.
Answer: A
Q.38)
You're running a Search campaign for an accounting software provider that wants
to estimate lifetime customer value as a primary benchmark for performance.
They charge $10/mo for Basic service and $20/mo for Pro. Which formula best
describes their average lifetime customer value across all service offerings?
B) ($0)*(%Basic customers)+($20)*(% Pro customers)
C) ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)
D) ($10+$20)*(% Basic customers)*(Basic average lifetime in months)/($20)*(% Pro customers)*(Pro average lifetime in months)
Answer:
Q.39)
An advertiser notices that clicks have suddenly increased and is concerned that
they might be due to invalid activity. What is the first thing the advertiser
should do to investigate this situation?
B) Pause the affected campaign until an invalid clicks investigation is complete.
C) Look at click patterns over time and rule out legitimate reasons for increased activity.
D) Submit an invalid clicks report to the Google AdWords team.
Answer: C
Q.40)
Which is a benefit of using AdWords Editor?
an account.
B) Conflicts between changes made by importing a file do not need to
be resolved prior to posting.
C) Multiple users can share archives and proposals for an account.
D) Multiple users can make offline changes to Account Preferences.
Answer: C
Q.41)
An advertiser notices that the clickthrough rate (CTR) in one ad group has
significantly decreased throughout the past few weeks. What could this
advertiser do in an attempt to increase CTR and maintain relevant website
traffic?
B) upgrade to a faster web server to reduce page load time.
C) Edit the ad text to include a more relevant destination URL.
D) use keyword matching options to help remove irrelevant searches.
Answer: D
Q.42)
An advertiser who sells laptop computers only wants to reach consumers who are
ready to make an immediate purchase online. When building the keyword list for
an ad group, the advertiser should include:
B) negative match keywords such as -buy or -purchase.
C) phrase match keywords such as “laptop” or “computer.”
D) negative match keywords such as -review or -comparison.
Answer: D
Q.43)
AdWords Campaign Experiments allow you to...
B) Request a formal analysis from Google’s Campaign Experiments team that isolates the effect of online advertisements on offline purchases.
C) Test changes to your account for a portion of the auctions that your ads participates in.
D) Receive written feedback from users based on their experience on your site.
Answer: C
Q.44)
You own a pizzeria in downtown Chicago. With call extensions, a customer who
searches for pizza on her mobile phone can see your ad along with your phone
number and make the call with one click. How is that priced?
B) Click-to-call ads are priced by the minute based on the call’s duration.
C) The cost is the same as a standard click on the ad.
D) Click-to-call ads are flat-fee based on the caller’s phone model.
Answer: C
Q.45)
You're an independent consultant selling an ebook you wrote about Search Engine
Marketing for $50. You have campaigns across multiple online advertising
platforms: search networks, display networks, & other advertising networks.
Which approach to CPA targets.
B) unlimited budget on all platforms where ROI is positive. Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign.
C) Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms.
D) Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA.
Answer: B
Q.46)
An advertiser's ad is not appearing in the Ad Preview and Diagnosis Tool when
exact keywords are queried. Which action would help the advertiser to determine
why the ad is not showing?
A) the Search terms report to determine the root cause.
B) Perform Google searches on the same keywords to build data points.
C) Run a keyword diagnosis for the keyword in question.
D) use the Keyword Planner to include more variations of a given keyword.…
Answer: A
B) Perform Google searches on the same keywords to build data points.
C) Run a keyword diagnosis for the keyword in question.
D) use the Keyword Planner to include more variations of a given keyword.…
Answer: A
Q.47)
In a Reach and Frequency report, "Frequency" is defined as the:
B) average number of times a user is exposed to an ad.
C) average number of times a video ad is played by a user.
D) total number of ad impressions.
Answer: B
Q.48)
Given four Search campaigns that run out of daily budget, three can likely
benefit from bidding or budget changes.
B) Profitable campaign, missing additional profitable conversions when budget limits exposure.
C) Branding campaign with set marketing budget, prioritizing current ad position over more clicks.
D) unprofitable campaign, planning to scale up exposure if profitability can be achieved.
Answer: B
Q.49)
Which is most likely configured effectively as is?
B) Profitable campaign, missing additional profitable conversions when budget limits exposure.
C) Branding campaign with set marketing budget, prioritizing current ad position over more clicks.
D) unprofitable campaign, planning to scale up exposure if profitability can be achieved.
Answer: B
Q.50)
Which is the quickest way to add a long list of locations to target in an
AdWords campaign?
B) Search for each location in the search tab of location settings.
C) Add locations as keywords to the campaign.
D) Select “Bulk locations” in the advanced section of a campaign’s location settings.
Answer: D
Q.51)
Which feature distinguishes location extensions from regional and customized
campaign targeting?
B) Location extensions will appear when a user located near the advertised business searches on relevant terms.
C) Customized campaign targeting is required in order to enable location extensions.
D) Location extensions will appear when an advertiser has targeted a specific region or location.
Answer: C
Q.52)
You are CEO of a small e-commerce shop and your team is debating AdWords
performance metrics to maximize profit. Budget is unlimited as long as ROI is
positive. Whose recommendations most effectively position you for maximum
profit?
B) Jane: “A 315 CPA is okay, but f we could get it down to 310 that would give us more profit-per-customer.’
C) Pete: “Let’s start by verifying our campaign is profitable, then test different CPA targets to find which maximizes total profit.’
D) Joe: “An MBA class once suggested ad-spend should always be of revenue. Let’s use that as our target ROI.”
Answer: C
Q.53)
A user conducts a search on the term "laptop computers" and clicks on
an ad. Which landing page would be the most relevant to that user?
B) A category page containing both laptop and desktop computers
C) A category page containing a variety of laptop computers
D) A product page for a desktop computer
Answer: C
Q.54)
Which is the next stage of detection in an AdWords account, if Google's
automatic filtering system does not successfully remove all potentially invalid
clicks?
B) Alert from the AdSense team about publisher suspension
C) Proactive offline analysis by the Google Ad Traffic Quality Team
D) Advertiser reports suspicious activity in the account
Answer: C
Q.55)
How should advertisers use their websites to help them structure their
accounts?
B) Organize ad groups and campaigns to reflect the layout of the website.
C) Organize keywords to cover each word represented on the website.
D) Add the headings from the website as keywords across campaigns.
Answer: B
Q.56)
The AdWords Application Programming Interface (API) allows developers to use
applications that:
B) interact directly with the AdWords server.
C) can appear throughout the Google Search Network.
D) can be uploaded into the Ad gallery.
Answer: C
Q.57)
How could an advertiser determine the most profitable keywords within a
campaign?
B) Compare the costs accrued by each keyword with the conversion data
for that keyword.
C) Compare the total clicks to total conversions for each keyword in
the account.
D) Identify the keywords with the lowest “first page bid estimates.
Answer: B
Q.58)
Which approach to bidding is best suited to maximize profit?
B) Minimize CPA
C) Maximize conversions
D) Maximize ROI as a percentage
Answer: C
Q.59)
Which is the most appropriate action to take when a keyword is below the
"first page bid estimate" listed in the Status column of the Keywords
tab?
B) Delete the keyword from all instances in the account.
C) Consider increasing the bid or editing the keyword to improve Quality Score.
D) Change the match-type of the keyword to Exact.
Answer: C
Q.60)
An advertiser targeting only France determines that clicks have been received
from users in Switzerland. Why might clicks outside of the target location
occur?
B) Users globally are searching Google from mobile phones.
C) Users in Switzerland are searching on Google’s French domain.
D) French users are visiting Switzerland and searching Google.
Answer: C
Q.61)
A new coffeehouse downtown would like to run an "afternoon espresso"
promotion to increase sales during the afternoon hours on weekdays. Which
AdWords feature is most effective for preventing their search ads from
appearing at night or on weekends?
B) Ad Scheduling
C) Keyword Planner
D) Automatic Bidding
Answer: B
Q.62)
Which is a recommended best practice when creating a new mobile-preferred ad
creative?
Q.63)
Which are key elements to keep in mind when optimizing a landing page for
AdWords?
B) Relevant and original content that clearly represents the business
C) Clear landing page layout and several links to related websites
D) Prominent headlines in several font styles and text sizes
Answer: B
Q.64)
Jane's e-commerce site sells a wide variety of bicycle equipment. She wants to
estimate her profit-per-conversion for each ad group to get a sense of which ad
groups are immediately profitable in the short term. Which formula best
estimates Jane's profit-per-conversion.
B) (Total Profit) / (Total Revenue)
C) (Avg Revenue per Order) * (Profit Margin)
D) (Avg CPC) * (Conversion Rate)
Answer: C
Q.65)
Bud would like to test new logic in his application that uses the AdWords
Application Programming Interface (API) without modifying his live AdWords
campaigns. Which tool would allow him to do this?
B) AdWords API Tokens
C) Keyword Planner
D) Ad Preview Tool
Answer: A
Q.66)
An advertiser implements Conversion Optimizer and notices campaigns are
receiving fewer conversions than before the tool was implemented. Which action
should the advertiser take to increase the number of conversions received?
B) Set campaign budget to a 30-day cycle.
C) Increase the maximum cost-per-acquisition (CPA) bid.
D) Narrow location targeting settings.
Answer: C
Q.67)
An advertiser in Canada wants to view ads as they would appear to users in
Mexico. Which tool should this advertiser use to accomplish this goal?
B) Change history
C) Keyword Planner
D) Ad Preview and Diagnosis Tool
Answer: D
Q.68)
What is the definition of actual cost-per-click (CPC)?
B) The CPC an advertiser was charged minus credits for overshot daily budget.
C) The CPC according to a price list, which is then updated daily.
D) The average CPC the advertiser needs to pay in order to achieve top position.
Answer: A
Q.69)
You can add a '+' modifier in front of broad match keywords to...
B) only trigger ads when the Google+ social extension is available.
C) specify that certain words must be included in someone’s search term to trigger your ads.
D) indicate that this keyword should be dynamically inserted into your ad text.
Answer: C
Q.70)
You are gaining a reputation as a true wizard of AdWords and just won a
multi-million dollar client to consult on bidding strategy. Your new client
asks you to set bids that maximize profit, focus on the top 3 positions, and
minimize CPA. How can you most effectively meet their goals?
B) Set bids that minimize CPA while maximizing profit, but explain that position can’t effectively be optimized simultaneously.
C) Explain that all three objectives contradict each other and the tradeoffs at risk. understand the client’s priorities and adopt a bidding strategy with minimal contradictions.
D) Set bids that minimize CPA with the top 3 positions, but explain that profit can’t effectively be optimized simultaneously.
Answer: C
Q.71)
Megan enabled Conversion Optimizer in all six of her campaigns. How can she
tell if Conversion Optimizer is improving campaign performance?
A) Compare average CPA and conversion rate before and after
using the
Conversion Optimizer.
B) Monitor overall changes in clicks received.
C) Install new Conversion Tracking code.
D) Enable and disable Conversion Optimizer every other day to observe
differences.
Conversion Optimizer.
B) Monitor overall changes in clicks received.
C) Install new Conversion Tracking code.
D) Enable and disable Conversion Optimizer every other day to observe
differences.
Answer: A
Q.72)
Which AdWords feature is compatible with Conversion Optimizer?
B) Ad Extensions
C) Enhanced CPC
D) Separate Display Network bids
Answer: C
Q.73)
How effective was this exam in measuring your knowledge of AdWords?
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