Do You Know Difference Between Article Writing and Blog Writing

Content is King

This is a statement often heard amongst web developers, particularly those obsessed with search engine optimization. When it comes to writing the content for websites, there are two ways of presenting it – blogs and articles. Before deciding whether it should be a blog or an article, one needs to understand the differences between the two forms of writing.

Writing blogs is relatively easy as it is informal in nature because the information provided is more in the nature of a conversation and grammatical orderliness is mostly absent. Once people read these informal personal blogs, they are terribly impressed because everyone feels that this type of writing calls for no professionalism and anyone can write. Blog writing has now caught on like wildfire and it has today acquired an ubiquitous web presence.

Differences between Blog Posts and Articles

Articles are generally approximately 1500 words and contain explanations, analysis and/or visuals (screen captures, illustrations, etc.) Articles are evaluated on the value of the content to the community as well as on accuracy.

Blogs are tips, general information, or otherwise brief information regarding the use and implementation of Symantec products. Blogs are generally between 100 and 500 words and are submitted to the site via the blogs area in the Symantec Connect community. Tips must relate to Symantec products. Blogs entries must be of interest to the Symantec Connect community.

Which Format is Best?

In general, articles will enable a writer to clearly communicate information without becoming mired in the sloppy structure or potentially limiting topicality of a blog. Articles also have a longer shelf-life. Blog posts are rarely referenced beyond their initial publication date. A writer who wishes to create a lasting impression should focus on crafting a well-researched article. However, blog posts can occasionally be the better choice, especially if a writer is attempting to engage in a debate on a contemporary topic. A blog post allows the writer to quickly comment on a topic without spending undue amounts of effort on crafting a more formal piece. In some rare instances, a particularly witty blog post can outlast even the most rigorously researched article. Ultimately, writers will benefit from experimenting with both formats.

Conclusion

Blog posts and articles are different marketing tools. Blog posts are more informal than the highly researched articles but both can have significant and equal use in your online marketing plans. The question is what is right for your business and how much can you handle.