Q.1) Which bidding option is best suited for an advertiser focused on direct response marketing goals?
A)
Cost-per-interaction (CPI)
B) Effective cost-per-thousand
impressions (eCPM)
C) Cost-per-thousand impressions
(CPM)
D) Cost-per-click
D) Cost-per-click
Answer:
C
Q.2) True or False: Video search behavior is
different from traditional search behavior.
B) False
Answer: A
Q.3) When planning a campaign, the first thing
that an advertiser should think about should be:
B) the advertiser’s daily budget.
C) the tools available to build a display ad.
D) the tools available to optimize the campaign.
Answer: A
Q.4) True or False: Auction bidding isn't a
concern for advertisers using reservations because these placements are
available at a fixed price.
B) False
Answer:
Q.5) Where do the majority of AdWords ads on
YouTube appear?
B) Watch Pages
C) Event pages
D) Contest pages
Answer: B
Q.6) Anna is an advertiser that wants to increase
the reach and visibility of her ads. Which bidding strategy is best for Anna?
B) Cost-per-day (CPD)
C) Cost-per-click (CPC)
D) Cost-per-impression (CPM)
Answer: D
Q.7) If an advertiser chooses to run ads in
image formats, Google will:
B) Display these ads on the Google Display Network.
C) require that cost-per-thousand impressions (CPM) bidding be used.
D) display these ads on the Google Search Network.
Answer: B
Q.8) An advertiser who wants to target specific
categories of video content on the Google Display Network should:\
B) add the keyword ‘video’ to the campaign.
C) add a click-to-play video ad to the campaign.
D) target the Search Network.
Answer: A
Q.9) Which is a method for evaluating performance
of engagement ads created with the Ad gallery?
B) Funnel Visualization report
C) Mouseover Rate
D) AdSense reports in Google Analytics
Answer: C
Q.10) If a display ad appears "above the
fold," this means that the ad:
B) will appear anywhere on the front page of the website.
C) will appear at the top of each page of the website.
D) takes up more than of the webpage.
Answer: A
Q.11) Which feature applies to the Google Display
Network, but not the Google Search Network?
B) Location targeting
C) Language targeting
D) Cost-per-click (CPC) bidding
Answer: A
Q.12) Which targeting method allows an advertiser
to reach people who have previously visited their website by showing them
relevant ads when they visit other placements on the Google Display Network?
B) Remarketing
C) Placement
D) Topic
Answer:
Q.13) Which is a unique benefit of creating a
separate campaign that is only targeted to the Google Display Network?
B) Set specific maximum cost-per-click (CPC) bids for automatic placements.
C) Set a separate Display Network bid at the ad group level.
D) Exclude irrelevant placements and categories.
Answer: A
Q.14) A direct response advertiser is primarily
interested in generating conversions from a display campaign. To get the best
return on investment, this advertiser should use:
Answer: Conversion
Optimiser.
Q.15) What is a best practice for building ads with
the Ad gallery?
B) use the same template for all ads.
C) use multiple, small images.
D) Create a text-heavy ad.
Answer: A
Q.16) An advertiser creates a display ad with the
Ad gallery. The ad doesn't show properly in all of the ad sizes that the
advertiser wants to use. What should the advertiser do to ensure that the ad
shows in all ad sizes without limiting exposure?
B) Target placements that accept only ad sizes that show the content properly.
C) Create new display ads that will work well with the ad sizes that aren’t working properly.
D) Allow all ad sizes to show on all placements.
Answer: A
Q.17) What is the best definition of Google display
advertising?
B) Non-text ads that use images, Flash, video or other technologies, and appear alongside Display Network sites or search results on the Google homepage.
C) Non-text ads that use images, Flash, video or other technologies, and appear alongside publisher content.
D) Image ads that appear on Display Network pages or search results.
Answer: C
Q.18) An advertiser who has had success with text
ads on the Google Display Network wants to start using display ads for a
seasonal advertising campaign. The advertiser has a medium-sized creative team
that will create these ads. Why should this advertiser consider using Google's
Ad gallery tool instead of other tools?
B) Ads but with the Ad gallery tend to have lower costs-per-click (CPCs) than ads but with other tools.
C) The Ad gallery will allow the advertiser to easily create and change creative messaging.
D) The Ad gallery allows the flexibility to include as much or as little text as the advertiser deems necessary.
Answer: C
Q.19) What is a best practice for creating an
effective ad with the Ad gallery?
B) use a color scheme that complements your image and brand.
C) use the same color for the foreground and background of the ad.
D) Create only one ad size for each distinct image.
Answer: B
Q.20) Jackie is an advertiser who wants to target
by using both remarketing and Product Listing Ads. What is the best targeting
strategy for Jackie?
B) Create one campaign targeted to both “Display – Remarketing” and “Search – Product Listings’ .
C) Create one ad group targeted to both “Display – Remarketing” and “Search – Product Listings’ .
D) Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search Product Listings”.
Answer: D
Q.21) Which builds keyword lists that can be used
to show your ads on relevant webpages across the Google Display Network?
B) Display Campaign Optimizer
C) Keyword Planner
D) Display Planner
Answer: C
Q.21) True or False: An advertiser can target
mobile apps via AdWords.
B) False
Answer: A
Q.22) What type of video ads can be created with
AdWords for video?
B) invideo ads.
C) Trueview ads.
D) Homepage expandable masthead unit.
Answer: C
Q.23) An advertiser is running a placement-targeted
campaign on YouTube, and is consistently reaching the campaign's daily budget.
The advertiser is also receiving conversions at the expected cost-per-conversion.
Based on this information, the advertiser should:
B) increase the campaign’s budget.
C) decrease the campaign’s budget.
D) target a specific demographic.
Answer: B
Q.24) A user who is browsing the Internet sees a
Google AdWords display ad for laptop computers on a Display Network site, but
does not click on the ad. Two weeks later, the user is interested in buying a
laptop computer and decides to visit the site from the ad. The user finds the
site by performing a Google search, goes directly to the site, and purchases a
laptop. Implementing view-through conversions would be valuable for the
advertiser in this scenario because it would allow them to:
B) measure the number of conversions that are associated with ad impressions.
C) measure the number of potential clicks that are associated with ad impressions.
D) track the IP addresses of the users who saw the ad
Answer: B
Q.25) When advertisers who are using
cost-per-thousand impressions (CPM) bidding click on their own display ads,
Quality Score:
B) improves for that placement because the cost-per-thousand impressions (CPM) bid decreases.
C) improves for that placement because the clickthrough rate (CTR) increases.
D) is not affected because CTR is not a factor with CPM bidding
Answer: D
Q.26) In order to run image or video ads using
AdWords, a campaign must be targeting:
Q.27) If a display ad has been disapproved, how
does an advertiser submit a request for another review?
B) Send a note to adwords-support@google.com
C) Save the edited ad or upload a new ad in AdWords
D) Click the “re-review text ad” button in AdWords
Answer: C
Q.28) Which tool works best to help advertisers
automatically find and bid on relevant placements?
Q.29) Advertisers using the Google Display Network
can use the reporting table in the Placements section of the Display tab to
determine the:
B) Internet Protocol (IP) addresses of users who have seen their ad.
C) the site URL where users have seen their ad.
D) the frequency at which an ad is shown for a given user.
Answer: C
Q.30) John is an advertiser concerned about traffic
fluctuations in his AdWords for video campaign. What could be a reason for
these traffic fluctuations?
B) The Quality Score of the campaign has increased.
C) John’s “Search campaign” hit the daily budget.
D) There was an increase in searches performed on Google on keywords that John has placed bids.
Answer: A
Q.31) Ads on YouTube are bought and sold on an
auction basis as well as on a reservation basis at:
B) a fixed rate for all placements.
C) a fixed rate that varies by placement and country.
D) discounted rates for strategic partners.
Answer: A
Q.32) Which report is helpful when using Site and
Category Exclusions?
B) Campaign Report
C) Placement Report
D) Keyword Report
Answer: C
Q.33) Frequency capping limits the number of times:
B) your ads appear to users with the same IP address.
C) your ads appear to the same person on the Display Network.
D) your ads appear during the designated days and hours that you set.
Answer: C
Q.34) Christina is an advertiser that wants to
drive traffic to her site, has return on investment goals, and is already using
AdWords Conversion Tracking. Which bidding strategy is best for Christina?
B) Cost-per-click (CPC)
C) Cost-per-impression (CPM)
D) Cost-per-day (CPD)
Answer: B
Q.35) In order to use the Conversion Optimizer, an
advertiser must:
B) must be opted into YouTube
C) must be opted in Google Search
D) be using CPM bidding
Answer: A
Q.36) How long should advertisers wait after
creating a new display campaign before analyzing its performance?
B) 2-3 days
C) 1 week
D) 2-3 weeks
Answer: C
Q.37) Which ad format is easiest to create, edit,
and has the widest reach on the Google Display Network?
B) Display Ads
C) Rich media ads
D) Video ads
Answer: A
Q.38) Why is it beneficial to include a text ad in
the same ad group as an image ad when advertising on the Google Display
Network?
B) Image ads do not perform as well on the Google Display Network.
C) It ensures one of the ad formats will win the auction and show on a publisher site.
D) Text ads do not perform as well on the Google Display Network.
Answer: A
Q.39) Which best practice is advisable when
optimizing ad groups within a placement-targeted display campaign?
B) Group all placements together into a single ad group.
C) Create a separate ad group for each placement.
D) Move automatic and managed placements into separate ad groups.
Answer: A
Q.40) An advertiser notices that a display campaign
is receiving a large number of conversions at certain times and days of the
week. Which feature would help this advertiser maximize the number of
conversions received at the campaign's current budget?
B) Bid Optimizer
C) Ad Scheduling
D) Frequency Capping
Answer: C
Q.41) Advertisers might choose to advertise on
YouTube if their goal is to:
B) reach customers looking for products or service using search.
C) reach mobile users looking for a nearby product or service.
D) target a specific demographic using sound and motion.
Answer: D
Q.42) An advertiser purchasing display advertising
through other ad networks can still benefit from using AdWords display ads
because the advertiser:
B) can appear multiple times on a page to reinforce the advertiser’s message.
C) can fill the gaps of niche and mass-marketed sites using AdWords targeting options.
D) will show on all ad networks and will reinforce the advertiser’s message.
Answer: C
Q.43) Frequency capping limits the number of times:
B) your ads appear to users with the same IP address.
C) your ads appear to the same person on the Display Network.
D) your ads appear during the designated days and hours that you set.
Answer: C
Q.44) Which bidding option is best suited for an
advertiser focused on branding goals?
B) Cost-per-click (CPC)
C) Cost per acquisition (CPA)
D) Cost-per-thousand impressions
Answer: D
Q.45) True or False: An advertiser can use AdWords
to target the YouTube homepage on mobile devices.
B) True
Answer: A
Q.46) When using cost-per-acquisition (CPA)
bidding, an advertiser bids using a maximum CPA and pays by:
B) Click
C) Viewthrough
D) Conversion
Answer: D
Q.47) Which of the following metrics is typically
most important in measuring a direct response advertiser's performance on the
Google Display Network?
B) Impressions
C) Clicks
D) Clickthrough Rate (CTR)
Answer: A
Q.48) An advertiser who purchases a YouTube
homepage masthead ad pays a:
B) cost-per-thousand impressions (CPM) determined by an auction.
C) fixed cost-per-thousand impressions (CPM).
D) cost-per-day (CPD) determined by an auction.
Answer: A
Q.49) For an advertiser focused on branding, what
are the key success metrics?
B) Reach and Frequency
C) Clicks and Impressions
D) Cost-per-conversion
Answer: B
Q.50) Regarding advertising metrics, auction-based
reports can be reviewed by logging into AdWords and reservation-based reports
can be reviewed:
B) by requesting it from AdSense.
C) by requesting it from the Google representative.
D) by logging into AdWords for Video.
Answer: C
Q.51) A direct response advertiser would like to
promote a new line of non-stick cookware that is being sold on an E-commerce
site with a display ad. This advertiser should choose a landing page for the ad
that features:
Answer - the entire new line of
non-stick cookware
Q.52) True or False: When an advertiser edits an ad
extension, all the performance statistics are lost.
B) False
Answer: B
Q.53) When optimizing for the Google Display
Network, a clear call-to-action (CTA) in the ad text is important to:
B) increase overall impressions for the ad.
C) set expectations for users who are in various stages of the buying cycle
D)identify the traffic to your website that was generated by AdWords ads.
Answer: C
Q.54) Frequency capping gives advertisers the
ability to specify a limit to the number of:
B) impressions for a unique user.
C) clicks for all users.
D) impressions for all users.
Answer: B
Q.55) An advertiser who sells Java coffee beans has
added the keyword 'Java' to an ad group. After two weeks, the advertiser runs a
Placement Performance Report and notices that the ad is showing up on websites
related to JavaScript programming. What should the advertiser do in order to
avoid appearing on these irrelevant sites and other sites related to JavaScript
programming?
B) Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites.
C) Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report.
D) Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee.
Answer: A
Q.55) Managed placements allow advertisers to:
B) give Google the ability to select placements for them and set industry appropriate bids.
C) exclude a specific ad unit on a network page where there are multiple ad units.
D) bid differently for specific placements on the Google Display Network
Answer: D
Q.56) Which report should advertisers run to see
which Google Display Network properties displayed their ads and view associated
statistics?
B) Reach and Frequency
C) Placement Performance
D) Ad Performance
Answer: C
Q.57) The Ad gallery allows advertisers to:
B) download and edit display ads created by third party developers.
C) edit and manipulate images and video footage to be used in their display ads.
D) create display ads to be used in any online or offline format.
Answer: A
Q.58) Which automatically optimizes both targeting
and bidding based on conversion history to help find additional conversions for
Display Network campaigns?
B) Ad Preview and Diagnosis tool
C) Google Analytics
D) Display Campaign Optimizer
Answer: D
Q.59) For advertisers bidding on a maximum CPC
basis, Quality Score on the Google Display Network is evaluated on the:
B) Quality Score of keywords across all campaigns and all ad groups.
C) CTR of the ad and the relevance of the ad and keywords to the publisher’s site.
D) Quality Score of all campaigns and regional targeting settings.
Answer: C
Q.60) Why is it recommended to separate Display
Network campaigns from Search Network campaigns?
B) Different campaign settings may be more effective on different networks.
C) Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score.
D) Separate campaigns allow for more accurate location targeting.
Answer: B
Q.61) Which would contribute to a higher Quality
Score for a display ad?
B) High number of impressions
C) Fast landing page load time
D) Testing all image ad sizes
Answer: C
Q.62)
View-through conversions are only available to:
B) advertisers that are using AdWords for Video.
C) advertisers that have implemented Conversion Tracking.
D) advertisers that have opted into the Search Network.
Answer: C
Q.63)
True or False: A best practice for selecting keywords for a TrueView in-display
video campaign is to use YouTube tags for keywords.
B) True
Answer: B
Q.64)
For an ad entering into an auction on the Google Display Network, the AdWords
system will calculate the effective cost-per-thousand impressions (eCPM) when
there are:
B) both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction.
C) only cost-per-thousand impressions (CPM) ads entering the auction.
D) only cost-per-click (CPC) ads entering the auction.
Answer: A
Q.65)
Which allows advertisers to see which sites referred visitors with the most
time spent on site?
B) Google Analytics
C) Ad Planner
D) Keyword Planner
Answer: B
Q.66)
An advertiser using cost-per-thousand impressions (CPM) bidding wants to
maximize exposure on a specific set of sites that have been selected for a new
campaign. Which is a best practice that this advertiser should employ when
setting up the new campaign?
B) Create a campaign for each website.
C) Set individual bids for each website selected
D) Set bids at the ad group or campaign levels.
Answer: D
Q.67)
An AdWords advertiser who is promoting the release of a French film wants to
advertise on YouTube. The film is entirely in French with no subtitles. The
advertiser is already promoting the film heavily in France through a
traditional advertising campaign but.
B) Changed the managed placements to French.
C) Target specific YouTube localized domains.
D) Set language targeting options for the campaign containing the ads for the film.
Answer: D
Q.68)
Cost-per-thousand impressions (CPM) bidding is only available for:
B) accounts that are using prepay billing.
C) campaigns that target search partner sites.
D) campaigns that target the Google Display Network
Answer: D
Q.69)
Which is the best type of campaign for an advertiser to use in order to target
a set of specific mobile apps with ads for their website?
Q.70)
When competing for the same ad unit, if the Ad Rank of a cost-per-thousand
impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of
all competing keyword-targeted ads, then the:
B) placement-targeted ad will be the only ad to appear in the ad unit.
C) placement-targeted ad will appear above the keyword-targeted ad.
D) keyword-targeted ad will be the only ad to appear in the ad unit.
Answer: B
Q.71)
When reviewing her display campaign, Gina sees that there are spikes in
traffic to her site on weekdays from 10am to 1pm. With this data, which would
help optimize her campaign?
B) IP Exclusion
C) Ad Rotation
D) Ad Scheduling
Answer: D
Q.72)
An advertiser is running video ads on a placement-targeted campaign.
Recently, the play rate for the video ads has decreased. To understand if the
decreased play rate is due to the same viewers seeing the ad repeatedly and,
therefore, not watching the video again, this advertiser should:
Q.73)
What is a benefit of using the Ad gallery to create an image ad?
B) Automatically adjust image content based on campaign performance
C) Automatically create image ads from existing text copy
D) Ability to extend reach of a display campaign to Google search partners
Answer: A
Q.74)
Which video ad format does cost-per-view (CPV) pricing apply to?
Q.75)
An ad's Quality Score on the Google Display Network will affect:
B) whether an ad is eligible to enter the ad auction
C) the Quality Score for the same ad on Google and the Google Search Network.
D) The Display Network partners on which the ad is eligible to show.
Answer: B
Q.76)
An advertiser who already has conversion tracking enabled wants to optimize
a campaign that contains display ads. In order to identify the websites that
are generating sales, the advertiser should review:
B) the average cost-per-conversion of the campaign.
C) the “conversions” column of the Placement Performance report.
D) their clickthrough rate (CTR) for each placement.
Answer: C
Q.77)
Which feature could help advertisers determine if the clicks they are
receiving on the Google Display Network are valuable?
B) Keyword diagnosis
C) Conversion Tracking
D) Position Preference
Answer: C
Q.78)
In terms of number of queries, YouTube is the:
B) 2nd largest search engine on the web
C) 3rd largest search engine on the web.
D) 5th largest search engine on the web.
Answer: B
Q.79)
Which is a benefit of using display advertising with Google to build brand
awareness?
B) Accurate forecasts of clicks and impressions
C) Higher clickthrough rates (CTR) than on Google Search
D) Consistent performance from day-to-day
Answer: A
Q.80)
An advertiser selling airline tickets has designed an image ad with
drop-down menus for departure and arrival airport locations. Rather than
programming the drop-down menu to show actual airports, the advertiser wants a
click on the ad to take the user to his or her website. This ad will:
B) perform poorly on the Display Network because it WII frustrate users.
C) be resized on the Display Network because it lacks animation elements.
D) perform well on the Display Network because it contains relevant information.
Answer: A
Q.81)
An advertiser wants a display ad to be eligible to appear on YouTube. The
advertiser has already created a campaign to show only on managed placements
within AdWords. What process does this advertiser need to follow so that the ad
becomes eligible to appear on YouTube?
Q.82)
On Schedule Indicator (OSI) is:
B) the predicted time when the campaign will deliver all clicks.
C) the predicted time when the campaign will deliver all impressions.
D) the percent likelihood the campaign will deliver all clicks booked.
Answer: A
Q.83)
Ads are likely to be most contextually relevant to the sites where they
appear when using:
B) Topic Targeting
C) Interest Category Targeting
D) Placement Targeting
Answer: B
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