Ben is creating product images. A common best practice is to:
A) Cover the product with watermarks
B) Display the merchant website name over the image
C) Use a high-quality image
D) Include all varieties of a product in one image
Answer:
B) Display the merchant website name over the image
C) Use a high-quality image
D) Include all varieties of a product in one image
Answer:
A) Use the Bid Simulator tool
B) Download campaign performance data
C) Check the "Diagnostics" tab in Google Merchant Center
B) Download campaign performance data
C) Check the "Diagnostics" tab in Google Merchant Center
D) Review the benchmark cost-per-click (CPC) Information in
Answer:
How can you lose your claimed URL?
A) Your website is updated but includes the same identifying
meta tag or HTML
B) You remove all data feeds from your Merchant Center account
C) Another authorized owner of the website successfully verifies and claims your website URL
C) Another authorized owner of the website successfully verifies and claims your website URL
D) Your claimed URL authorization expired from Webmaster tools
Answer:
Answer:
Which can you sell on Google Shopping?
A) Animals
B) Used goods
C) Residential real estate
D) Business services such as plumbing or locksmithing
Answer:
B) Used goods
C) Residential real estate
D) Business services such as plumbing or locksmithing
Answer:
Custom labels can be a great way for you to:
A) Set the country in which your products will be sold
B) Tell Google Merchant Center what products to avoid when uploading data
B) Tell Google Merchant Center what products to avoid when uploading data
C) Subdivide products into specific product groups in AdWords
D) Identify the shipping method used for your products
Answer:
D) Identify the shipping method used for your products
Answer:
Nicole's analysis
shows that 5 brands currently in her "All products" group are
performing especially well. What can she do to capture more traffic on
these valuable brands?
A) Subdivide by brand and set more competitive bids for the
brand individually
B) Change the campaign priority to "high"
C) Set her budget to "accelerated" delivery
D) Increase her "All products" bid
Answer:
C) Set her budget to "accelerated" delivery
D) Increase her "All products" bid
Answer:
At which level can you add promotional text to
Product Listing Ads?
A) Ad group
B) Both ad group and product group
C) Campaign
B) Both ad group and product group
C) Campaign
D) Product group
Answer:
Answer:
What should Brian take into account when
optimizing the 'title' attribute for his new line of bicycles?
A) Add additional keywords at the end of the title
B) Include brand, size, and color at the beginning of the title
B) Include brand, size, and color at the beginning of the title
C) Use special characters such as exclamation points
D) Include the bike style name only
Answer:
D) Include the bike style name only
Answer:
Ruth is going to sell products that Google
considers adult-oriented. How should she label her content?
A) Include the text "adult" in the product description
B) Mark 'adult' in a separate custom label attribute as part of
the data
C) Email the support team through the Google Merchant Help
D) Identify her account as containing adult products in Google Merchant Center Settings
Answer:
C) Email the support team through the Google Merchant Help
D) Identify her account as containing adult products in Google Merchant Center Settings
Answer:
Sally is promoting her online store that sells
vintage goods and custom artwork. What does she need to include for unique
product identifiers?
A) Submit '1' as the 'mpn' attribute
B) Put 'false' in the 'identifier exists' attribute
C) Put 'unavailable' in the 'gtin' attribute
D) Submit a randomly generated number in the 'gtin' attribute
Answer:
B) Put 'false' in the 'identifier exists' attribute
C) Put 'unavailable' in the 'gtin' attribute
D) Submit a randomly generated number in the 'gtin' attribute
Answer:
Merchants use Google Merchant Center for which purpose?
A) Upload product data through feeds or an API
B) Set campaign priority
C) Set mobile bids on specific products
D) Manage Shopping campaign bids
Answer:
B) Set campaign priority
C) Set mobile bids on specific products
D) Manage Shopping campaign bids
Answer:
Ryan’s shoe store sells a variety of shoes. His
“active shoes” campaign is reaching the daily budget cap by the early
afternoon. What should Ryan do to get more traffic for his products?
A) Increase the maximum cost-per-click (max. CPC) for all
product groups
B) Remove underperforming items from the inventory
C) Increase the budget cap to the campaign
D) Lower the maximum cost-per-click (max. CPC) for all product groups
Answer:
B) Remove underperforming items from the inventory
C) Increase the budget cap to the campaign
D) Lower the maximum cost-per-click (max. CPC) for all product groups
Answer:
Which is a required attribute when submitting a
product to Google Merchant Center?
A) Availability date
B) Mobile landing page URL
C) Title
D) Additional image URLs
Answer:
B) Mobile landing page URL
C) Title
D) Additional image URLs
Answer:
Which devices can Product Listing Ads appear
on?
A) Tablets and desktops
B) Mobile phone and desktops
C) Mobile phones
D) Tablets, mobile phones, and desktops
Answer:
B) Mobile phone and desktops
C) Mobile phones
D) Tablets, mobile phones, and desktops
Answer:
Which AdWords campaign settings should Sarah
choose in order to sell products to California residents only?
A) Set the country of sale to United States and location to
California
B) Set the country of sale to United States or set the location to California
C) Set the country of sale to United States
D) Set the location to California
Answer:
B) Set the country of sale to United States or set the location to California
C) Set the country of sale to United States
D) Set the location to California
Answer:
Suzie owns an apparel store and has decided to
sell her products online. When Suzie creates a Google Merchant Center data
feed, what unique product identifiers will be accepted?
A) gtin' Only
B) mpn' and 'gtin'
C) jan' and 'gtin'
D) gtin' and 'brand'
Answer:
B) mpn' and 'gtin'
C) jan' and 'gtin'
D) gtin' and 'brand'
Answer:
Brian is expanding his store to include antique
goods. What should he do if there isn't a unique product identifier available?
A) Leave all unique product identifiers blank
B) Use the exemption attribute 'identifier exists'
B) Use the exemption attribute 'identifier exists'
C) Add 'unique' to the 'brand' attribute
D) Include the word 'antique' in the titles of all products
D) Include the word 'antique' in the titles of all products
Answer:
You can use campaign priority to:
A) Make your Product Listing Ads more competitive in the auction
B) Have Google prefer certain inventory in query matching and ad serving
C) Speed up how fast a campaign's budget is spent throughout the day
D) Tell Google which campaign's bid to use for a product when the same product is located in multiple campaigns
Answer:
B) Have Google prefer certain inventory in query matching and ad serving
C) Speed up how fast a campaign's budget is spent throughout the day
D) Tell Google which campaign's bid to use for a product when the same product is located in multiple campaigns
Answer:
What is a best practice to reduce the
processing time of a new feed?
A) Divide the products into multiple data feed segments
B) Upload both xml and csv files of the same products
C) Submit the feed at midnight
D) Create a new Google Merchant Center account for each new AdWords campaign
Answer:
B) Upload both xml and csv files of the same products
C) Submit the feed at midnight
D) Create a new Google Merchant Center account for each new AdWords campaign
Answer:
Why can't Ellen see any benchmark data for her
new Shopping campaign?
A) She doesn't have enough products in the campaign to compare
to others
B) There aren't enough comparable products from other
C) Her campaign has reached its daily budget limit
D) She is already outbidding her competitors
Answer:
B) There aren't enough comparable products from other
C) Her campaign has reached its daily budget limit
D) She is already outbidding her competitors
Answer:
For a Shopping campaign, you can use AdWords
to:
A) Submit product information
B) Manage ad group bids
C) Upload additional product images
D) Manage and validate a website URL
Answer:
B) Manage ad group bids
C) Upload additional product images
D) Manage and validate a website URL
Answer:
Google Merchant Center can be used to:
A) View competitive benchmarks for Shopping campaigns
B) Set campaign priority for products
C) Update mobile bids for products
D) Manage shipping settings for a store
Answer:
B) Set campaign priority for products
C) Update mobile bids for products
D) Manage shipping settings for a store
Answer:
Multi-client accounts (MCAs) in Google Merchant Center allows
advertisers to easily:
A) Grant users access to specific sub-accounts
B) Manage multiple domains with a single sign in
C) Submit to multiple sub-accounts using a single FTP account
D) All of these choices
Answer:
B) Manage multiple domains with a single sign in
C) Submit to multiple sub-accounts using a single FTP account
D) All of these choices
Answer:
When creating a file to upload to Merchant
Center, what format is accepted?
A) Database File
B) Excel File Format
B) Excel File Format
C) Google Document File
D) Tab Delimited File Format
D) Tab Delimited File Format
Answer:
You can use custom labels in a product data
feed to:
A) Add supplemental image URLs
B) Provide additional description information for shoppers in search results
C) Submit product brand descriptions
D) Tag products you'd like to group in a Shopping campaign by values of your choosing
Answer:
B) Provide additional description information for shoppers in search results
C) Submit product brand descriptions
D) Tag products you'd like to group in a Shopping campaign by values of your choosing
Answer:
Bob is seeing low traffic for one of his
product groups and daily spend is low. What could he do to help increase
impressions and traffic?
A) Raise the campaign's daily budget
B) Increase bids on product groups
C) Add negative keywords to the product group
D) Add a promotional message to his ads
Answer:
B) Increase bids on product groups
C) Add negative keywords to the product group
D) Add a promotional message to his ads
Answer:
Campaign priority should be used when:
A) You have multiple campaigns advertising the same products
B) You want to separate your inventory by brand
B) You want to separate your inventory by brand
C) You want to lower the bid for a product group
D) You have multiple sales to promote within the same campaign
D) You have multiple sales to promote within the same campaign
Answer:
Why is it a best practice to set a bid for the
“everything else in all products” product group?
A) To control the websites on which your Product Listing Ads
appear
B) To make it easier to target a location for certain products
C) To include items not part of other product groups in your campaign
D) To be able to have one product group for mobile devices
Answer:
B) To make it easier to target a location for certain products
C) To include items not part of other product groups in your campaign
D) To be able to have one product group for mobile devices
Answer:
Product groups are eligible for the Bid
Simulator:
A) Once a budget cap has been reached for a product group
B) Once the average cost-per-click (avg. CPC) is close to the
maximum cost-per-click (max. CPC) bid
C) Anytime after a product group is created in a Shopping
campaign
D) When Product Listing Ads have been included in enough auctions or accrued enough impressions
Answer:
D) When Product Listing Ads have been included in enough auctions or accrued enough impressions
Answer:
What does impression share indicate about a
product group?
A) It predicts your product group's future impressions
B) It provides an average benchmark of all similar products from other retailers
B) It provides an average benchmark of all similar products from other retailers
C) It shows how many impressions your product group has received
divided by the estimated number it was eligible to receive
D) It shows your product group impressions relative to other product groups in the same campaign -
Answer:
D) It shows your product group impressions relative to other product groups in the same campaign -
Answer:
Google Merchant Center is used for:
Answer:
Which email contact does Google use to notify
merchants about account warnings?
A) AdWords primary contact
B) Google Merchant Center technical contact
C) Both Google Merchant Center technical contact and primary contact
D) Google Merchant Center primary contact
Answer:
B) Google Merchant Center technical contact
C) Both Google Merchant Center technical contact and primary contact
D) Google Merchant Center primary contact
Answer:
Product Listing Ads can be targeted to:
A) All countries where AdWords is available
B) Only countries where Google.com/shopping is available
C) Select countries, listed in Google Merchant Center and AdWords Help Centers
D) North America only
Answer:
B) Only countries where Google.com/shopping is available
C) Select countries, listed in Google Merchant Center and AdWords Help Centers
D) North America only
Answer:
Peter has finished subdividing the product
groups in one of his Shopping campaign’s ad groups. What bid should Peter not
use for the remaining "everything else in all products" product
group?
A) Continue subdividing until there are no products in this
group
B) A bid of zero
C) A bid that's the average of the subdivisions
D) A bid lower the subdivisions
Answer:
B) A bid of zero
C) A bid that's the average of the subdivisions
D) A bid lower the subdivisions
Answer:
Vivian owns an art supply store and traffic for
her "painting" product group is increasing. What is one thing Vivian
should do to optimize the performance of her painting products?
A) Decrease the maximum cost-per-click (max. CPC) bid for all
products
B) Add promotional text to the ad group that says "Best Selling"
C) Update the inventory and remove certain products
D) Subdivide the product group and move budget allocation to the best performing products
B) Add promotional text to the ad group that says "Best Selling"
C) Update the inventory and remove certain products
D) Subdivide the product group and move budget allocation to the best performing products
Answer:
If Sam
doesn't enable conversion tracking for his Shopping campaigns, which bidding
option below will be available to him?
A) Maximum
cost-per-click (max. CPC) bidding
B) Maximum cost-per-acquisition (max. CPA) bidding
C) Enhanced cost-per-click (ECPC) bidding
D) Target cost-per-acquisition (target CPA) bidding
B) Maximum cost-per-acquisition (max. CPA) bidding
C) Enhanced cost-per-click (ECPC) bidding
D) Target cost-per-acquisition (target CPA) bidding
Product Listing Ads should be used for:
A) Promoting brands
B) Promoting products online
C) Driving calls to a business
D) Promoting Services
Answer:
B) Promoting products online
C) Driving calls to a business
D) Promoting Services
Answer:
If a product doesn't have an image available,
you should:
A) Wait to submit the product until an image is ready
B) Submit an image of a similar product
C) Submit a full color version of your store's logo
D) Submit a placeholder image with a message, such as "Coming Soon"
Answer:
B) Submit an image of a similar product
C) Submit a full color version of your store's logo
D) Submit a placeholder image with a message, such as "Coming Soon"
Answer:
Catherine is preparing to release a new line of
toys that’s currently available for pre-order only on the landing page. Why is
Catherine's data feed getting disapproved for incorrect availability?
A) The 'availability' attribute is set as 'out of stock'
B) The 'availability date' attribute is set as the toys' release date
C) The 'availability' attribute is set as 'in stock'
D) The 'availability' attribute is set as 'preorder'
B) The 'availability date' attribute is set as the toys' release date
C) The 'availability' attribute is set as 'in stock'
D) The 'availability' attribute is set as 'preorder'
Answer:
What's the best way to indicate in a feed that
a product is on sale for a limited time?
A) Update the description of that specific item
B) Upload the same item twice, once with a lower price
B) Upload the same item twice, once with a lower price
C) Include "SALE" in the title of the item
D) Use the 'sale price' attribute
Answer:
D) Use the 'sale price' attribute
Answer:
Jane is planning to add a popular brand of
watches to her online store. To help differentiate her products from her
competitors, Jane should do which of the following:
A) Include bundled accessories in the product image
B) Change the price on the ad to be lower than the actual price
C) Use promotional text to highlight any deals
D) Include her store name on all watch images
Answer:
B) Change the price on the ad to be lower than the actual price
C) Use promotional text to highlight any deals
D) Include her store name on all watch images
Answer:
To maintain an active data feed, you must
update the feed every:
A) 24 hours
B) 6 months
C) 30 days
D) 1 year
Answer:
B) 6 months
C) 30 days
D) 1 year
Answer:
Which is a reason why Annie's Google Merchant
Center account would get suspended?
A) She's only been updating her feeds every 10 days
B) She is only selling used products
C) Her website doesn't have a mobile version
D) Her landing pages lead to error messages or non-existent pages
Answer:
B) She is only selling used products
C) Her website doesn't have a mobile version
D) Her landing pages lead to error messages or non-existent pages
Answer:
To subdivide products in Shopping campaigns using
your own set product structure, you should use:
A) Multiple data feeds
B) AdWords labels
C) Custom labels
D) Starred Items
Answer:
B) AdWords labels
C) Custom labels
D) Starred Items
Answer:
The attribute ‘identifier exists’ and value
‘FALSE’ should be used for:
A) Custom-made clothing
B) Items as part of a bundle
C) New books for pre-order
D) Used electronics
Answer:
B) Items as part of a bundle
C) New books for pre-order
D) Used electronics
Answer:
When preparing to submit a new data feed, you
should:
A) Include all items in your inventory
B) Submit a test data feed
C) Give all feeds the same name for consistency
D) Submit multiple feeds to process everything at once
Answer:
B) Submit a test data feed
C) Give all feeds the same name for consistency
D) Submit multiple feeds to process everything at once
Answer:
In Google Merchant Center, a target country is
the country where:
A) The products are manufactured
B) The retailer is located
C) The products are sold and will be shipped to
D) The products are shipped from
Answer:
B) The retailer is located
C) The products are sold and will be shipped to
D) The products are shipped from
Answer:
Marie's new camera product falls into two
different Google product categories. What should she use for this attribute?
A) Include one category
B) Use the custom label attribute
C) Submit the product twice using a different category each time
D) Include both categories in the attribute
Answer:
B) Use the custom label attribute
C) Submit the product twice using a different category each time
D) Include both categories in the attribute
Answer:
What information do you need to enter in Google
Merchant Center to create a Shopping campaign?
A) Business address
B) Promotion text
C) Local business data feed
D) Verified and claimed website URL
Answer:
B) Promotion text
C) Local business data feed
D) Verified and claimed website URL
Answer:
Merchants use Google Merchant Center for which
purpose?
A) Upload product data through feeds or an API
B) Set campaign priority
C) Set mobile bids on specific products
D) Manage Shopping campaign bids
Answer:
B) Set campaign priority
C) Set mobile bids on specific products
D) Manage Shopping campaign bids
Answer:
How can Helen provide free shipping for a small
group of promotional products?
A) Remove all shipping options from the Google Merchant Center
account
B) Add "Free Shipping" to the Shopping campaign
promotional text
C) Set the default shipping for all products to a flat rate of $0.00
D) Update the shipping attribute to a fixed delivery price of $0.00 for only the promotional products
Answer:
C) Set the default shipping for all products to a flat rate of $0.00
D) Update the shipping attribute to a fixed delivery price of $0.00 for only the promotional products
Answer:
Ricky is an online golf equipment merchant who
just created a new Google Merchant Center account. When Ricky creates his first
data feed, he must add unique product identifiers for his products. Which
combination of 'gtin,' 'mpn,' and 'brand' is valid?
A) Only 'mpn' is required
B) Both 'gtin' and 'mpn' must be included
C) Two identifiers from 'gtin', 'mpn,' and 'brand' must be used
D) Only 'brand' is required
B) Both 'gtin' and 'mpn' must be included
C) Two identifiers from 'gtin', 'mpn,' and 'brand' must be used
D) Only 'brand' is required
Answer:
Michael was notified that his products were
disapproved due to incorrect prices. Which of the following may have caused the
disapproval?
A) A 'sale price' attribute is blank
B) The availability is listed as 'out of stock'
C) The shipping rate for the products is $0.00
D) The landing page price is different from the feed price
Answer:
B) The availability is listed as 'out of stock'
C) The shipping rate for the products is $0.00
D) The landing page price is different from the feed price
Answer:
How are product groups used in Shopping
campaigns?
A) To bundle items sold as a package, like a camera and tripod
stand
B) To organize products within a data feed
C) To bid on organized inventory in an ad group
D) To create a list of keywords used to target Product Listing Ads to shoppers
B) To organize products within a data feed
C) To bid on organized inventory in an ad group
D) To create a list of keywords used to target Product Listing Ads to shoppers
Answer:
You should use multiple ad groups when you want
to:
A) Use a different bid modifier for products in the same
shopping campaign
B) Set a different priority on bidding within the same Shopping campaign
C) Target a different country within the same Shopping campaign
D) Link products from a different Merchant Center account
B) Set a different priority on bidding within the same Shopping campaign
C) Target a different country within the same Shopping campaign
D) Link products from a different Merchant Center account
Answer:
Enhanced cost-per-click (ECPC) bidding should
be used to:
A) Drive engagement with product brand
B) Increase total impressions
C) Optimize bids for converted clicks
D) Bid for a target cost-per-acquisition (CPA)
B) Increase total impressions
C) Optimize bids for converted clicks
D) Bid for a target cost-per-acquisition (CPA)
Answer:
May is in the process of expanding her store to
support more territories. May’s Google Merchant Center account was suspended
after adding new data feeds. Why was her account suspended?
A) The data feeds weren't updated for 10 days
B) The data feed includes products with the availability status 'out of stock'
C) The language on the landing pages doesn't match the language of the target country
D) The shipping attributes for a small number of items have different pricing than the default shipping at the account level
Answer:
B) The data feed includes products with the availability status 'out of stock'
C) The language on the landing pages doesn't match the language of the target country
D) The shipping attributes for a small number of items have different pricing than the default shipping at the account level
Answer:
Matt is preparing for his store’s big holiday
sale. What should Matt do to make sure the products that are on sale are
organized on Google Shopping?
A) Use a custom label to denote items included on the holiday
sale
B) Add "holiday" to the attribute title for sale items
C) Change the brand attribute of sale items to "holiday"
D) Watermark images with "holiday"
Answer:
B) Add "holiday" to the attribute title for sale items
C) Change the brand attribute of sale items to "holiday"
D) Watermark images with "holiday"
Answer:
What does Google Merchant Center use as the
primary way to contact users with important messages, such as feed disapprovals?
A) Automated phone messages to account owner
B) Messaging in AdWords overview page
C) Messaging in Google Merchant Center overview page
D) Email contacts listed in account settings
Answer:
C) Messaging in Google Merchant Center overview page
D) Email contacts listed in account settings
Answer:
You're currently targeting all inventory in one
campaign through an "All products" group. How should you find
campaign optimization opportunities?
A) Segment performance by various shopping views in the
"Dimensions" tab
B) See query-level product performance in the "Keywords" tab
C) Understand which creatives perform best in the "Ads" tab
D) Check impressions for each product in Merchant Center
Answer:
B) See query-level product performance in the "Keywords" tab
C) Understand which creatives perform best in the "Ads" tab
D) Check impressions for each product in Merchant Center
Answer:
In order to offer products in different
countries, you should:
A) Always set prices in USD
B) List the products in the local language
C) Use the same landing pages globally
D) Use one feed for all products
Answer:
B) List the products in the local language
C) Use the same landing pages globally
D) Use one feed for all products
Answer:
What information do you need to enter in Google
Merchant Center to create a Shopping campaign?
A) Business address
B) Promotion text
C) Local business data feed
D) Verified and claimed website URL
Answer:
B) Promotion text
C) Local business data feed
D) Verified and claimed website URL
Answer:
To
subdivide products in Shopping campaigns using your own set product structure,
you should use:
A) Multiple data feeds
B) AdWords labels
C) Custom labels
D) Starred Items
Answer:
B) AdWords labels
C) Custom labels
D) Starred Items
Answer:
According to Google Shopping Policies, what can
be included in promotional text?
Answer:
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